Cllr Nikki Lloyd, Reform UK Councillor for Greenlands and Lakeside

About

About Cllr Nikki Lloyd

Nurse, teacher, marketer, business builder, and now your Reform UK Councillor for Greenlands & Lakeside, and Deputy Leader of the Reform Redditch Borough Councillors Group.

I have had what most people would politely call a non-linear career. Each chapter taught me something I bring directly into the council chamber today.

NHS nursing

Oncology and Haematology Sister, managing a busy chemotherapy unit. UK’s first Zometa clinic for myeloma.

Primary teaching

TeachFirst Ambassador and Head of Science. KS1 through Year 6 SATs, including complex SEND and EAL.

Marketing strategy

BA (Hons) European Marketing, first class. Six years freelance running campaigns for SMEs to global brands.

Business leadership

Sales and Marketing Director of a national consultancy. Budgets, sales targets, brand and BD.

People leadership

Leading nursing teams, curriculum groups and corporate sales teams. Now Deputy Leader of the Reform Redditch Borough Councillors Group.

Communication

Cancer patients, year 6 children, irate clients, global boardrooms. The skill is the same: listen first.

The story so far

From the chamber back to the start

Business and marketing

I started out in telecoms working on global infrastructure, then moved into account management for a marketing agency. By my late twenties I was Sales and Marketing Director of a national consultancy, running strategic planning, branding, and business development across the team. I hold a first class BA (Hons) in European Marketing.

For around six years after that I ran my own freelance marketing and event-management business, covering everything from social media and content to large scale corporate events for clients from SMEs to global brands.

Nursing in the NHS

In my early thirties I retrained as a nurse and completed a first class BSc (Hons) in Adult Nursing. I went on to spend five years as an Oncology and Haematology Sister, managing a busy city chemotherapy unit, and led the development and launch of the UK’s first Zometa clinic for the management of multiple myeloma.

How to make a decision quickly with incomplete information. How to advocate for someone who cannot advocate for themselves. How to build trust with strangers in the worst week of their life.

Teaching

More recently I have been in primary classrooms. As a TeachFirst Ambassador I completed the two year leadership PGDE and went on to become Head of Science and a curriculum development lead. From there I worked as a supply teacher across inner city primary schools, taking on classes from Key Stage 1 through to Year 6 SATs, including children with complex SEND and English as an additional language.

Teaching makes you an even better listener, and far less willing to put up with excuses dressed up as policy.

What I bring to the council

Three threads through everything

Strategic management

Budgets, plans, KPIs, measurable outcomes. Whether it’s a marketing campaign, a chemotherapy unit, or a school curriculum.

Empathetic communication

Cancer patients, frightened year 6s, irate clients, deprived communities, global boardrooms. I listen first.

Operational excellence

Things actually getting done, on time, to standard. Not announcements. Delivery.

Qualifications

Trained, qualified and still learning

TeachFirst PGDE
Leadership programme, master’s level
Level 7 in Leadership
Postgraduate-level leadership qualification
BSc (Hons) Nursing, 1st
Adult Nursing
BA (Hons) Marketing, 1st
European Marketing
A-levels
Economics, English Literature, General Studies

Outside the council

When I’m not in the chamber

I am happiest with a sketchbook (illustration is a long-time love), a bicycle, or a long weekend exploring somewhere with history attached. Barcelona is a particular favourite. I am also a serial CPD completer and find it impossible to stop learning new things, a habit that has served every chapter of this career well.